DCF: Who Are You?
Ginny Wright, founder/owner of BbG Fitness and The Total Wellness Challenge. BbG Fitness is a year-round outdoor fitness company which I started in 2003 with no business plan. Today we have 5 instructors, 19 classes at 7 locations offered 6 days a week. As a certified Health and Wellness Coach, I used my knowledge and experience to design The Total Wellness Challenge.
DCF: Why do you love what you do? What makes you funemployment?
GW: People who exercise are happy people. People who exercise outside are really happy, upbeat and energized! It is a pleasure to work with our super-fun clients. I am honored to have had the privilege of helping so many people get and stay fit and healthy.
DCF: Who was your first mentor and how did you find them?
GW: My best friend Karen Bate has been my biggest cheerleader throughout. We met on the first day of college many, many years ago. When I was going through my transition from a stay-at-home mom back to the business world Karen encouraged me to “do what I love”. Anyone who knows me, knows I’ve always loved to exercise—so that’s what I did. It worked!
DCF: What’s your happy place?
GW: Anywhere near the ocean. Our sailboat.
DCF: Where do you get your energy?
GW: My exercisers. I have received and saved many notes of gratitude over the years from wonderful people expressing their appreciation for what BbG offers; fun, challenging outdoor fitness classes where people connect and friendships are formed. We’ve been educating people about healthy diets and general wellbeing since about 2008. Knowing we’re helping and knowing people appreciate me is the biggest motivator of all.
DCF: What does balance mean to you and how do find it?
GW: Balance means taking care of myself and giving my body a break when I feel tired. It means taking time each day to relax. I’ve learned to say no when I’ve reached my limit. Cooking is a form of relaxation and a creative outlet for me. I enjoy trying and sharing new recipes on my blog. I take most of my time off during the summer months. This is when I recharge.
DCF: What sacrifices did you have to make to get here?
GW: When I first started my business I got up at 5:00 am every day and had to leave my children alone at home to get themselves up, ready and off to middle school. It was hard and I was tired but I was building a business going full speed ahead. At one point I taught 24 times a week between groups and private clients!
DCF: What struggles have you faced as a women in your industry?
GW: My classes are advertised as co-ed but because I’m a women we get very few men. I believe only guys who are comfortable in their manhood join our groups! The workouts are hard and no guy wants to be shown up by a woman. I worked for another company before I started BbG. I heard later the owners thought I was a just daffy blonde. I proved them wrong!
DCF: What is the early advice you didn’t listen to that you wish you had?
GW: I’ve never been my best advocate. I’m still shy about promoting myself. Even though I was way ahead of the crowd in terms of health coaching, wellness and even the type of fitness we do, I didn’t jump on the social media bandwagon soon enough when certain people were telling me to do it.
DCF: What was your greatest failure and what did you learn from it?
GW: In the early days I gave a web designer what was a lot of money for me at the time. The company ripped me off; took my money and ran after stalling for many months. I certainly never did that again. I learned my lesson and questioned everything from that day forward. We had the same instructors for over 10 years. Once I made a decision without including them. We’ve always been a team. It was the wrong thing to do. We made it over that bump but I never issued “decrees” again!
DCF: What was your proudest moment to date?
GW: My first award ever was the Arlington Chamber of Commerce’s “Best Home based business award”. I held my head a little higher after that. It was the first time I’d ever been asked to write anything about my company and what I do. The process reminded me of all I’d accomplished. I was proud of how far I’d come.
DCF: What are you Currently Conquering?
GW: I’m always working on The Total Wellness Challenge. It’s an online wellness game I created that teaches people to make sustainable changes in their diets and lifestyle to improve their health. The beauty of the program is that it provides not only accountability by posting scores each day but also support from fellow Challengers in the form of online reflections so everyone shares their daily success and challenges.