DCFunemployment: Tell the people – Who are you?
My name is Baille Gelwicks, Founder of Cadence Event Planning. Never missing a rhythmic beat, Cadence Event Planning was founded on the idea that there is a steady rhythm to the poise and perfection of creating an event. We are a full service event management firm with diverse experience in military, government, fashion and the arts. We believe that a successful event is not only well planned and executed, but is unique. Therefore, we pride ourselves on creating experiences that leave lasting impressions.
Fundraising goals? Planning an event? Party to host? Corporate, Non-profit, Military or small business? We work with you to create, plan and execute your next event no matter the size. If you don’t have the idea, we do and we can’t wait to help you reach your goal or celebrate your accomplishments!
Company development audits are a cornerstone of Cadence Event Planning offerings, when one event just isn’t enough. We will meet with you to understand your goals and provide a proposal with several creative ideas that will put you on the path to meeting your development needs. Once timelines for execution are finalized, we begin our work as partners in your growth.
DCF: What does being funemployed mean to you & what was your path to funemployment?
Being funemployed means waking up every day and getting to do what you love. It means working hard to execute your vision and helping others do the same.
My journey started in 2011 working as the runway editor for Fashiontographer, a premier online fashion magazine in DC. I was invited by the Editor-in-Chief to attend an embassy fashion show and submit a review to be featured in Fashiontographer. After just two articles I was hired as the Runway Editor; attending shows at Mercedes Benz Fashion Week, writing reviews for these shows as well as other global fashion week shows.
It wasn’t until Fashiontographer hosted several fashion events that I realized my strengths lay not only in fashion but in event planning. Creating and executing the vision of an event and the thrill of overcoming challenges by problem solving along the way, was thrilling.
After independently contracting as an event planner for 4 years, it was time to expand. My good friend Lynn Maia, project manager and contract specialist, and I partnered and in January of this year Cadence Event Planning was born.
DCF: Who was your first cheerleader?
I feel very fortunate to have a lot of strong, business minded women in my life. When your network is comprised of small business owners and self-starters, it’s easy to jump on that entrepreneur train. Everyone is eager to see you branch off on your own, go for your dream and succeed.
DCF: What experiences in your life prepared you for where you are now?
Business wise, my college education has prepared me for where I am today hands down. At the Art Institute of Washington, I was so fortunate to have so many amazing industry professionals as my professors. The broad education I received there was built for those looking to own their own business. I had to take accounting courses, brand development, international business, and consumer behavior as well as create a business plan to include marketing and financial plans. My education forced me to always think of everything I do from a business perspective.
Creatively, my fashion and arts background has prepared me to create, visualize, conceptualize and make events come to life. I have been exposed to so much starting at such a young age, so I have a wide variety of experiences to pull from for inspiration. When you have a creative, visual mind, you soak up everything you see and it stays with you.
DCF: Where do you get your inspiration and/or motivation?
Event planning is never the same from day-to-day or client-to-client, so it is very easy to stay motivated when I am always working on something new. The day of the event, when all your hard work comes to fruition and you and your client finally get to see the finished product come together, it’s the ultimate source of motivation. On to the next one!
DCF: What does balance mean to you and how do find balance?
Balance to me means equal parts work, home life with my fiancé, and quality time with our friends. The planning really doesn’t stop once client planning ends. Every aspect of my life is planned to ensure I have time for all of the above. Although that may sound hectic and crazy to some, it ensures I make time for everything and everyone that is important in my life; and that keeps me sane. What can I say, I really love planning!
DCF: What sacrifices did you have to make to get here?
When starting a business, your social life is definitely sacrificed. I used to be the person at every big event, had tried every new restaurant and made it to everyone’s birthday party. Now I have to pick and choose. Try as we might, sometimes we just can’t do it all.
DCF: What struggles have you faced as a women in your industry?
Pricing. I think sometimes people like to try to see what they can get away with because we are “such nice women”. In the famous words of Rihanna “pay me what you owe me”.
DCF: What is the early advice you didn’t listen to that you wish you had?
Don’t be afraid to say no! It’s hard when you first start out and you want to take every opportunity that comes your way. Or you want to go above and beyond for your client so you take work that isn’t in your original scope. It’s important to always know your worth and to stand by it.
DCF: What was your greatest failure and what did you learn from it?
My only wish is that my business partner and I would have taken the jump sooner. I look where we are now and how much we have accomplished together in such a short period of time. Sometimes I think of where we could have been had we started this even just two years ago. It’s always easier to take the risks when you are young. Never wait.
DCF: What is your proudest moment?
My proudest moment was our first client referral.
DCF: What’s next?