DCFunemployment: Tell the people – Who are you?
My name is Sophie Pyle. I am the founder and proprietor of two companies. One is Tweet the Bride, which covers weddings with beautiful, live Instagrams and Tweets. The other is Rosé Media, a boutique social media management and content creation company.
DCF: What does being funemployed mean to you & what was your path to funemployment?
SP: Growing up, I had ambitions to work on Capitol Hill. When I was 21, I was cast for reality show in the same vein as The Hills back when that genre was popular. We were supposed to air on the CW with Gossip Girl or the new 90210 or something, but the CW ended up dropping our show. It leaked online anyway, and we got a cult-like following in DC. (DCF: If you want to know you’ll have to google cause if she’s not telling than neither am I hehehe). The show made me radioactive for any job on Capitol Hill. I was pretty lost for about a year figuring out what to do. The only things I had going for me were an extremely overactive social life and a journalism degree. I got my first job as the DC Editor of Guest of a Guest, a society snapshot blog, which I took very seriously and it did very well (DCF: Funny how things come full circle with me now as acting editor for DC and carry on what you helped build!). After few years of that, I did what a lot of writers do, and made the jump to PR – specifically, social media.
DCF: Who was your first cheerleader?
SP: My mom is very encouraging of a lot of my crazy ideas, as is my younger sister, Jane. My fiancé, like me, is an entrepreneur, so he or I will have the other’s back on chores, errands, and pep talks when one of us has a crazy week. (DCF: Family is amazing for those of us blessed with it but it’s also important to choose good people that love you right too!! So glad you found a good man that understands the importance of support and gives it back to you, take notes gents!)
DCF: What experiences in your life prepared you for where you are now?
SP: The most obvious one has to be the TV show experience, because if it weren’t for that, I would probably be doing something in politics. In retrospect, I am so glad it didn’t air on a network, because everyone would think of me as that 21 year old caricature of who I really was. Though it closed that door, it opened so many others. It also made me completely fearless. Once you stop worrying about what other people think, that’s when you are free. (DCF: Such great advice for us ALL!)
DCF: Where do you get your inspiration and/or motivation?
SP: Tweet the Bride and Rosé Media both have me creating content for brides and luxury brands daily, including several jewelers, boutiques, and apps. I do a lot of exploring online: Reddit, art blogs, Instagram, design blogs, wedding blogs, and even science blogs can be huge sources of inspiration for me. More importantly, I keep interacting with the real world and meeting people with interesting ideas. And traveling. I just keep moving and take as much in as I can at all times.
DCF: What does balance mean to you and how do find balance?
SP: I am good at balancing my camera in one hand, and my iPhone in the other. My work is a lifestyle. I don’t really take breaks. (DCF: Hopefully you squeeze some me time in there!)
DCF: What sacrifices did you have to make to get here?
SP: I don’t feel like I have made major sacrifices because prioritizing is very important to me. If something is important, I’ll be there, and everything else sort of shifts and moves and is re-prioritized to where it needs to be.
DCF: What struggles have you faced as a women in your industry?
SP: None. I think being a woman has given me a huge leg up in the luxury social media space. A lot of men have been very helpful in connecting me with new business opportunities. (DCF: It is important to have mentors, especially men at the table, that will advocate for you. Michelle Obama talked about that this morning!)
DCF: What is the early advice you didn’t listen to that you wish you had?
SP: I can’t think of anything. (DCF: Sounds like someone was actually listening to the advice they got!! Gives hope that advice doesn’t always fall on deaf ears!)
DCF: What was your greatest failure and what did you learn from it?
SP: I always feel disappointed in myself when I have creative differences. Since I have to do multiple photo shoots a month and create tons of content, it’s best when we are all on the same page – me, the photographer, the client, etc. No one is “wrong” or “right” when it comes to creative differences which is why they’re so tough. If resources allow it, I try to test everyone’s ideas and then let the likes and clicks provide objective feedback for future shoots and content. If all else fails, the client is always right and I am here to just do my best to carry out their vision and branding on social media.
DCF: What is your proudest moment?
SP: Anytime I book a new bride for Tweet the Bride, or a new client for Rosé Media, I will admit it: I get pretty proud. (DCF: As you should!!)