Let’s Talk: Toyota’s New “Bold” Campaign

I truly believe that part of our nature is modeling the behavior that we see.  This is how we learn to survive, operate and thrive.  So what happens when what we see isn’t positive? Doesn’t teach us the right way? Or models all the wrong behavior?  I am starting to realize I am what I watch and as much as I love me some ratchet television, I am wondering what pathways and beliefs are being strengthened in my heart and mind?

Here’s what made me think of this was 2 part.  The first was that I have been watching a lot of the OWN network shows and I can feel myself changing as I share in some of the Ah-ha moments with them and I’ve realized that what I witness effects me and my life!!  It also came from realizing that I am not okay with what I see on TV.  I don’t know that I ever really have been but sometimes you laugh to keep from crying.  This commercial made me sad…

Bold, an adjective, means showing an ability to take risks; confident and courageous.  Some synonyms are daring, intrepid, brave, courageous, valiant, valorous, fearless, dauntless, or audacious.  Now I can see how you could try to translate that to this commercial but to me what is depicted is selfishness.  There is nothing bold about running away from a promise/commitment that you made or about ruining someone’s special day that should be the start of a happy union.  We should not be glorifying crashing a wedding and running off with the bride smh.  Don’t get me wrong, life happens and not always as we plan it.  However this commercial plays like a bad romantic comedy with the bride being rescued from some shotgun wedding! Why show this as bold? What about this is daring? Maybe I’m reading too much into it but I think we can come up with a better storyline than this… #JustSayin

About Morgan of DCFunemployment

Welcome to DCFunemployment. My name is Morgan and I am a native Washingtonian. In this post Paris Hilton era, socialite has became a bit of a dirty word. However by definition, a socialite is a person who is well known in fashionable society and is fond of social activities and entertainment. Like it or not, that's me so these are the diaries of a reluctant socialite. Follow me here or on social media to see some of the best that DC has to offer.
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